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This year The Richmond Show is in tribute to David N. Martin, who passed away in 2012. Founder of The Martin Agency and a former president of the Richmond Ad Club, Martin has been called “sort of the godfather of Richmond advertising,” and his impact will be long felt in central Virginia. He is perhaps best known for his role in creating the iconic “Virginia is for lovers” campaign, so this year the Richmond Ad Club invites you to show some love for Martin’s legacy and for great advertising in central Virginia.


About The Richmond Show

Classic is back in style. Long copy is making a comeback. And the Virginia advertising community is still producing some of the country’s best advertising, from the old channels of print, TV and radio to the forefront of digital and mobile communications.

The 2012 Richmond Show is advertising’s biggest party of the year, in honor of Virginia’s best advertising from five different categories.

Show some love—come for the bar but stay to celebrate all the great work our community has done over the past year.


Download an Entry Form

Hurry! To submit your work by Feb. 8, download and complete the entry form below. Guest judges will declare the winners, and the winning entries will be on display at the 42nd annual Richmond Show, at the Omni Hotel. Stay tuned to the Richmond Ad Club for further details.


Meet The Judges

John Boone
Founder of GUNS & KITTENS
John Boone is the founder of GUNS & KITTENS, a creative consultancy that partners with agencies such as Wieden+Kennedy, BBDO-NY, and Mullen-Boston on short-term projects. He is the former co-creative director and founding partner of BOONEOAKLEY, Ad Age’s “Small Agency of the Year” in 2010. Previously, John has served as a an art director at The Martin Agency, TBWA/Chiat/Day, and Team One on brands such as Lexus, Nissan, Wrangler, and more. He has won numerous honors, including Time Magazine’s “Commercial of the Year,” One Club’s “Top 10 Car Commercials” of the past 25 years, and USA Today’s “TV Commercial Hall of Fame.”


Sam Borowy
Senior Interactive Art Director at ADG Creative
Sam got her start in advertising early: As a girl she was hired by her Barbies to sell a new line of Barbie beds to other Barbies. B2B if you will. The campaign was a smashing success, boosting toy box market share by eleventy-jillion percent. Today, Sam is Sr. Interactive Art Director at ADG Creative in Baltimore, MD working to combine solid concepts and clean interface design to create strong brand experiences that translates across every screen.

Jonathan Helfman

Jonathan Helfman
Exit 10
Jonathan began his advertising career in 1996 as an intern for TBWA Chiat/Day, after a friend convinced him to quit his sales job, and pursue a career in advertising. Six months later, Chiat hired him as a Jr. Copywriter.

For the next several years, he learned the business working on clients such as Nissan, Nissan North America, Infiniti, Absolut Vodka, AOL and other recognizable brands. Since leaving the Chiat nest, he’s held positions at several agencies including Doner, Eisner Communications and Underground. He’s also freelanced for agencies such as Arnold Worldwide, The Martin Agency and BBDO. And worked on a wide variety of brands including GEICO, General Motors, US Airways, Progressive Auto Insurance, AMF Bowling, The Ad Council, Bank of America, CSX Transportation, American Portfolios, Glory Days Grill and AT&T. In 2005, Jonathan and three other partners started Exit10 Advertising in Baltimore. Today they employ 20 people, and do everything in their power to avoid working on weekends. He currently holds the title of Creative Director/Managing Partner.

Jonathan’s work has been recognized by all the most respected award shows, most recently winning the $5,000 Radio Mercury Award for best PSA in 2010. He’s also been asked to judge numerous shows, most recently serving on the 2011 One Show jury.

Jonathan currently lives in Ellicott City, MD with his wife of 11 years, Angela, and their two young daughters, Andie Mae and Emma Shannon. They are the three greatest accomplishments of his life.

Tom Jeffrey
Partner/Creative Director at HOOK
Tom Jeffrey is the co-founder, co-creative director, and co-conspirator at Hook. He has helped the Charleston, S.C., advertising agency rack up a large collection of awards and accolades, including “2010 Ad Age Small Agency of the Year: Southeast.” A writer by trade, Tom’s journey through the ad world includes stops at Aspen Marketing in Boise, Idaho, and the Weightman Group in Philadelphia, where he developed memorable work for Sunoco, HP, Compaq, Tastykake, Wheel of Fortune, Jeopardy, and more. Outside of work, Tom is active in his local ad community and youth sports programs.


John Patterson
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If you know of someone who has done an awesome job and has made great contributions both professionally and in our community, go ahead and nominate them for ad person of the year.


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